TATE Exchange


Cruise Terminal Rotterdam

Way finding signage including a customized typeface for the departing and arriving passengers at the Cruise Terminal in Rotterdam. The signage was printed on banners that were erected and then dismantled on a daily basis. The typeface was created especially for the Cruise Port of Rotterdam. The Cruise Terminal served as the arrival and departure point for the Holland-America Line and is part of Dutch industrial heritage. It is still used by large passenger vessels that visit Rotterdam. The Terminal is now known for its cafe/restaurant located inside with a hall of 3800m².

Coordination, logistics and project-managment:
Rob Tak Artistic Productions